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| Wednesday, 11 August 2010 14:08 |
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Taylored Comments
Welcome to our New Blog and the Importance of Benchmarking by Larry Schulze, Co-founder and Principle Consultant Welcome to Taylored Comments our new blog. I have been debating doing this for over a year now. As with everyone, our schedules are jammed pack. Before we ventured into the blog abyss, I wanted to be ensured we would be able to deliver on our commitment to you to have current and meaningful information available every week; week in, week out. My team has stepped up to that commitment. You will be seeing blogs covering every aspect of your business. These blogs will be designed for you to better run your business more efficiently and more profitably. Every member of my team will be providing articles allowing you to see topics from different angles and perspectives. We are excited to do this for you and look forward to any and all comments regarding the blogs we have written and other topics you would like to see.One of the areas that many of you have asked about over the years is regarding the importance of benchmarking. This probably goes without saying but if you do not know what and how to measure your performance, both financial as well as your activity levels, how do you know what areas to work on your business to make it better? The first step in being able to benchmark your business is to ensure you are collecting all of the data to be able to apply benchmarking. This data resides in two places; your accounting package and your PSA solution. Let's first look at your accounting package. The Chart of Accounts is the most important aspect in setting up your accounting package. Too many times we have seen company's Charts of Accounts with basic Hardware, Service, Wages and Expenses categories. None of them broken down into the detail required to truly evaluate your Income Statement and Balance Sheet. And without that detail, there is simply no way to use any type of benchmarking system to grade your performance. For those who are interested, we have a recommended Chart of Accounts for you to use. Those who have access to our Resource Center can find them there. Everyone else can contact us if you would like a copy. The other area you need to utilize for benchmarking is your PSA solution. Whether it is Autotask, ConnectWise or Tigerpaw, these solutions have the ability for you to gather intel about your daily sales and service activities to use for benchmarking against SLA expectations or daily service and sales activity objectives. Noticed I said daily. Many of us pay to little attention to the daily activities and then wonder why the weekly or monthly activity reports don't meet our expectations. It is all in the details. If you pay attention daily, the rest will take care of their selves. So, this should get us going. Jeff Razafsky will be blogging next week about the utilization of financial dashboards and managing your results to financial benchmarks. Stay tuned! Comments (0)
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